Directional airflow to smooth and align
Airflow is projected downwards at a 45° angle to create the tension needed to align hair for a smooth end style – with less damage and breakage.⁴
Why straighten from wet?
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Style reset
When hair is wet, its hydrogen bonds are more pliable and easier to ‘reset’. Using a combination of moisture and airflow, hair can be styled effectively – without heat damage.⁴
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The science of shine
Using lower temperatures and resetting the hair’s bonds from wet mean its internal structure is protected, so it can reflect more light for a shiny finish.⁴
Engineered to maintain hair strength
Maintain strength. Protect shine. Our hair care innovation that combines our expertise in airflow with everything we’ve learned about hair styling to pioneer a new way to straighten – without heat damage.⁴
³When used in wet to dry mode vs. unstyled, untreated hair.
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